From Zero to 23 Properties in 8 Months — The Fastest Growing Vacation Rental Brand in Ocean City
From Startup to Stardom In just 8 months, Andrew and Zachary built Ocean City’s top-ranking vacation rental brand — and brought 23 properties under management.
It started with frustration. After dealing with mismanagement at his own rental property, Andrew saw an opportunity to do better - not just for himself but for other owners and guests.
He wanted to build something meaningful, with lasting impact - something his son Zachary could one day carry forward.
The False Start
They initially hired a website company to get started - but instead of guidance they found confusion. The developers kept requesting branding content, messaging and decisions they weren't prepared to make.
As first-time managers, what they really wasn't more tasks. it was mentorship. Support. Direction. needed was direction not to do's.
They felt lost, disconnected and underserved during one of the most critical moments n their business journey.
The Turning Point
That changed when they partnered with Villa Marketers.
We gave them more then a property management website.
With a clear strategy, brand guidance and hands-on mentorship, we helped them build more than a management business.
Together we built a brand with purpose, personality and staying power - brand that could grow, scale and one day be passed on from father to son.
Building a Brand with Authority
Strategic Domain Selection
We helped select OceanCityVacationHomes.com, a domain name balancing keyword strength with long-term brand credibility and SEO potential.
Emotionally Resonant Brand Palette
Created a color scheme designed to evoke feelings of trust, reliability, and the relaxing coastal experience of Ocean City.
Iconic Logo Design
Developed a sophisticated logo featuring the "OC" intertwined with ocean waves—clean, memorable, and meaningful to both travelers and property owners.
Conversion-Focused Website Engineering
Custom WordPress Development
Built a direct booking platform specifically designed for vacation rental success.
Guesty PMS Integration
Implemented full API connections for real-time property synchronization and seamless booking management.
Mobile-First Experience
Optimized the entire user journey for today's on-the-go travelers, maximizing conversion rates.
Dual Audience Optimization
Structured to convert both travelers looking for rentals and property owners seeking management.
Strategic SEO & Content Marketing
Property-Specific SEO
Every listing optimized individually based on unique property features (oceanfront, pet-friendly, etc.) to capture a wide range of organic searches.
Event-Based Content
Created targeted blog articles around Ocean City events, festivals and attractions to capture travelers during early planning stages.
Lead Magnets
Developed "Insider's Guide to Ocean City" for travelers and "Vacation Rental Tell-All Guide" for property owners.
Automated Nurturing
Implemented CRM with drip campaigns to convert inquiries into bookings and management clients.
Accelerating Growth with Paid Advertising
Direct Booking Campaigns
Google Ads targeting ready-to-book travelers
Meta Platform Advertising
Custom Facebook/Instagram campaigns with special offers
Property Owner Targeting
Specialized ads focused on acquisition of new rental properties
Each campaign featured professional graphics, persuasive copy, and strategic targeting to build visibility and generate qualified leads for both vacation bookings and property management services.
From Zero to Market Authority
#1 Google Ranking Achievement
Secured the top position for "Ocean City Vacation Homes" and now ranks for thousands of relevant keywords related to Ocean City travel and accommodations.
Explosive Inventory Growth
Expanded from zero to 23 properties under management in just eight months, with consistent new owner sign-ups recognizing the brand's superior presentation.
Valuable Business Asset Creation
Transformed from a mere concept into a valuable, scalable asset with real market value and acquisition potential, respected by owners and travelers alike.
The Power of Partnership
Strategic Marketing
Comprehensive marketing approach combining branding, digital presence, and targeted campaigns to establish market dominance.
Brand Excellence
Meticulous attention to brand development created instant credibility with both property owners and vacation travelers.
Collaborative Teamwork
Strong partnership between Villa Marketers and the Meringoff family, combining marketing expertise with entrepreneurial vision.
Sustainable Growth
Built a foundation for continued expansion with systems designed to scale seamlessly with the business.
Ready to Build Your Vacation Rental Empire?
Dream Your Brand
Envision your perfect vacation rental business
Create Your Identity
We'll build a brand that stands out from the competition
Launch & Grow
Watch your properties, bookings and revenue multiply
Transform your vacation rental business into a respected brand that travelers trust and owners seek out. Let's create your success story together.